Jonathan Walker believes improving our personal financial resilience is about living our best lives. As Executive Director of Elevate’s Center for the New Middle Class, he leads a long-term effort to understand the needs, challenges, and misconceptions of credit-constrained Americans. Jonathan seeks to discover how values influence financial decisions and craft simple strategies to improve financial wellbeing. He currently resides in Texas, but owns prime Red Spot-front property on Jupiter just in case.

Areas of expertise:

  • Personal finance
  • Market research and consumer insights
  • Retail behavior
  • Consumer analysis
  • Financial services industry
  • Market and consumer trends

Years of experience:

  • 9 years in financial services, 18 years in customer insights, behavior, and customer management


  • Masters in Business Administration from Brigham Young University