ITINERARY

Friday – March 2, 2012

4:00 pm: Camp Elevate 2012 Kickoff

Welcome to the 2nd annual Camp Elevate! Enjoy a brief kickoff ceremony and introductions before our hosted cocktail hour.

5:00 pm – 6:30 pm: Connections and Cocktails

Socialize and network with new and old festival industry connections and the "shed" crew at our hosted cocktail mixer on the Mission Palms rooftop deck.

7:00 pm: Tricks and Treats

Hungry? Lets walk to dinner at the House of Tricks www.houseoftricks.com. If you weren't at Camp Elevate 2011, prepare your taste buds for a treat as you'll be enjoying a fantastic hosted dinner at one Tempe's hidden restaurant gems.

9:00 pm: Free Time!

Explore Mill Avenue and the assortment of bars, clubs and pubs. Or, if you're really feeling it — take a $10 cab to Old Town Scottsdale and experience what "Scotty" is famous for…

Saturday – March 3, 2012

8:00 am – 9:00 am: Rise to the Occasion Breakfast

Get your coffee and eat lots of protein because you'll be soaking in plenty of invaluable insight from festival industry leaders all day long.

9:00 am – 10:00 am: RFID and the Festival Future

Learn about the future of access management, festival payment systems and radio frequency identification, RFID, in an informative session that demystifies RFID and its future in the festival industry.

Panelist:

Serge Grimaux,

President of Intellitix

A seasoned concert promoter and live event professional, Serge has promoted thousands of events across three continents over a 35 year career, including 20 years within the ticketing industry. Having also established Ticketpro – Central and Eastern Europe's first computerized ticketing company – on four continents, Serge brings an expert knowledge of the live event and ticketing environment.

Intellitix is a global provider of RFID access control and cashless payment systems for live events. This year alone they activated over 1 million RFID tags at festivals including Coachella, Bonnaroo, Lollapalooza, Outside Lands, Electric Zoo and Austin City Limits. They have cut queues to a minimum, eradicated ticket fraud and unwanted resale, and their proprietary software and fully integrated hardware proved 100% secure and reliable. The End of Long Lines, Scalping, Cash? Intellitix Looks to Revolutionize Live Music Biz

9:00 am – 10:00 am: Elevate 101

Looking for an introduction to Gingerbread Shed's ticketing technology? The Elevate 101 session, hosted by a shed crew member, will provide a general overview of Elevate's awesome capabilities. Receive hands-on training and education on all that Elevate has to offer.

9:00 am – 10:00 am: Elevate 102

Acquire a deeper knowledge of our ticketing technology as an shed crew member guides you through an in-depth session focusing on advanced system capabilities.

10:15 am – 11:15 am: Get your Sponsorship On

A panel of festival industry leaders discuss sponsorship acquisition, management and activation processes that take the festival experience to the next level. Moderated by Kathy Wright former Sponsorship, Marketing and Operations Director of Jam Concerts.

Panelists:

Derek Martin

President, Sports & Entertainment Atlantic

Derek is the founder and leader of Sports & Entertainment Atlantic. Since launching in 2006, S|E|A's services have continued to expand and today focus on not only sponsorship marketing, but also event and VIP corporate hospitality services. Martin's breadth of experience managing sponsorship and activation programs has led S|E|A to establish itself as the leading provider of sports and entertainment support in the Atlantic Canadian marketplace. S|E|A's major clients have included Tall Ships NS, the NS Gaming Corporation, Volleyball Canada, Sir Paul McCartney, Kiss, Pepsi and Rogers. The company has also successfully executed VIP ticketing programs for the CFL, St. Mary's University football, the Uteck Bowl and the upcoming U2 concert in Moncton.

Sig Greenbaum

VP of Marketing & Partnerships at Rehage Entertainment,

Producers of the Voodoo Experience and Essence Music Festivals

Sig spent almost 20 years on the radio before jumping into marketing and partnerships with Stephen Rehage of Rehage Entertainment in 2007. Since then Sig has been on the forefront of utilizing social networks and experimenting with new methods to engage festival audiences. He has procured millions of dollar in sponsorship revenue and maintained excellent relationships with brands like Sony, Toyota, Garnier, American Express, Microsoft, Fuse TV, Sailor Jerry, American Spirits, Budweiser and many more. He has also handled all aspects of Sponsorship Activation at the Essence Music Festival, the Quicksilver Pro New York and the Voodoo Experience.

Teresa Stas

Sales and Marketing Manager for the Oregon Jamboree

Teresa is an Oklahoma native and a graduate of Oregon State University with a BS in Communications and English.  With 10 years in the broadcasting field she has worked in promotions and marketing for Clear Channel Radio, Entercom Radio, CBS Radio and most recently as the Director of Marketing and Promotions for Alpha Broadcastings country station in Portland, OR.  As Marketing Director Teresa has won the 1st place Radio Promotion Award from CRB, recognizing a sales and marketing promotion developed to boost email database registration for the radio station while increasing sponsor sales. She is currently the Sales and Marketing Manager for the Oregon Jamboree, where she develops and maintains sponsors, as well as, working with media both through purchasing and partnership.

10:15 am – 11:15 am: Elevate 101
10:15 – 11:15 am: Elevate 102

12:00 pm – 1:30 pm: Lunch and Interactive Round Table Discussions

Enjoy a hosted lunch and guided round table discussions on festival industry topics (you've suggested) with all in attendance at the 2nd annual Camp Elevate.

2:00 pm – 3:00 pm: The Logic of Logistics

This session focuses in on the science of event logistics. How do you, the festival producer, utilize technology to optimize the production and execution of a seamless festival. Moderated by Kathy Wright former Sponsorship, Marketing and Operations Director of Jam Concerts.

Panelists:

George Black Jr.

President and Chief Executive Officer, Dataflow Enterprises

George Black serves as CEO and lead architect of Software Products at Dataflow Enterprises Inc. Dataflow Enterprises primary focus is the centered around a web-based product name Dataflow Workspace and is actively engaging clients in the Event Production and Music Industries. The system is geared towards managing the logistics of festivals and events of all sizes including Bonnaroo, Coachella, Rothbury and Stagecoach Music Festivals.

Matt Margulies

Operations Director at Rehage Entertainment

As Operations Director for Rehage Entertainment since 2004, Matt creates, orchestrates, and manages logistical implementation strategies for premier events ranging from the Voodoo Experience, ESSENCE Music Festival, Quicksilver Pro New York World Championship Surfing Competition, and EIF Revlon Run/Walk For Women in Times Square. Matt's approach to new and existing events begins with a top to bottom review and analysis of internal communication flow and logistical infrastructure. Systems and budgets are devised to maximize efficiency with an emphasis on cutting edge technology and communication solutions.

Erin Regrutto

Festival Director at the Oregon Jamboree

Erin is a native New Mexican who holds a Bachelors Degree in Hotel, Restaurant and Tourism Management with an emphasis in Festival and Event Management. Over the past 10 years, she has worked for venues in Arizona, Florida, New Mexico, Colorado and Oregon. Managing venue logistics for facility rentals and coordinating details for in-house events from festivals to college athletic tournaments, Erin has gained experience in a wide variety of different events. In her current position as Festival Director for the Oregon Jamboree, Erin oversees every aspect of one of the Northwest's biggest and longest running non-profit events.

2:00 pm – 3:00 pm: Elevate 101
2:00 pm – 3:00 pm: Elevate 102

3:15 pm – 4:15 pm: Social Media Maximization

How do you build a lasting connection with your festival fans through social media? Learn about the creation and execution of a focused social media strategy that turns your event into a "tradition". Moderated by Robin Stamp of Gingerbread Shed Corp.

Panelists:

Wayne Rouse

General Manager at The Country Stampede

Wayne has been the President of Country Stampede since its inception in the summer of 1995, the first festival took place in 1996. Wayne moved to Manhattan in September of 2001 and added General Manager to his title.

Wayne has been producing events, including Concerts, Festivals, PRCA Rodeos and even Professional Wresting events. Along with Country Stampede, Wayne still does additional on-site production and promotion for several other events and concerts.

Kathy Wright

Former Sponsorship & Marketing Director at Country Jam

Kathy began her festival career with Country Jam USA in 1993. Recruited by festival ownership while bartending at the Country Club, she started off managing the beverage areas from 1993-1998. After graduating college and spending 2 years in her educated field, she decided the festival business was her passion and came on full time with Country Jam in January of 1999. Kathy oversaw the sponsorship program at the Eau Claire, WI event. In 2001, she took over the full marketing responsibilities for the Eau Claire, County Jam. In 2007, Kathy moved into the Operations side of the events, including Box Office, technology and VIP. In June, 2011, Kathy left the festival business and is now the General Sales Manager for WEAU (NBC) in Eau Claire, WI. In her final years with Country Jam, Kathy worked to create sponsorship packages to include turn key media involvement. It proved very successful and allowed both her media partners and sponsors to increase their spending and see specific results.

Alli McIntyre

Manager of Gingerbread Shed's "Tradition" Department

Throughout her college years, Allison worked at a country music festival in Wisconsin, where she wore many hats, but perhaps her favorite was being a member of the festival's social media and promotions team.  She has also interned at Clear Channel in Minneapolis, where she got a major taste of the live entertainment industry.  After being involved in the festival environment for a few years, she knew it was exactly where she belonged.  Allison graduated from the University of Minnesota's School of Journalism and Mass Communication in 2011 with a degree in Strategic Communication-Marketing and Advertising.  She has since joined the 'Shed' leading Tradition Brand Management where her passion and expertise are combined.  Allison thoroughly enjoys creating meaningful connections with fans through social media, e-marketing, and branding.  She is extremely disappointed that this biography isn't written in 140 characters or less.

3:15 pm – 4:15 pm: Elevate 101
3:15 pm – 4:15 pm: Elevate 102

6:00 pm: Dinner and Entertainment

Enjoy a hosted dinner, group entertainment and another opportunity to network, socialize and relax with your festival industry connections and the shed crew.

9:00 pm: Free Time!

Talk to one of the Gingerbread Shed crew members and we'll help you plan your last night on the town!

Sunday – March 4, 2012

7:00 am – 7:45 am: Top o' the Morning Family Hike

Arizona State's famous 'A' Mountain is only a few steps from the Mission Palms. Put your cross trainers on and join us and members of our family for a quick hike to get your blood flowing before breakfast.

9:00 am – 11:00 am: Brunch and Buying

Come have brunch with everyone and engage in an in-depth panel on the art of entertainment buying in the festival industry. Don't miss this panel as you'll have one last chance to say goodbye to all your new friends as we wrap-up the weekend and "leave with hugs". Moderated by Nicole hardy, Vice President of Sales and Entertainment Producer at Neste Event Marketing.

Panelists:

Gil Cunningham

President at Neste Event Marketing

Gil co-founded Neste Event Marketing in 1996 with his wife and business partner Liz Cunningham. He started his career in the event business as a talent buyer in 1972 and moved into the event production business in 1988. Over the years, Gil has produced hundreds of events, booking thousands of artists for a variety of clients. He books in excess of 200 concerts each year and has been instrumental in establishing major events throughout North America. Gil brings to his clients his solid relationships with all of the major music agencies in the US, as well as an impeccable reputation for being a man of honor. Gil has received multiple awards and honors that include the 2008-International Entertainment Buyers Association's "Entertainment Buyer of the Year", 2008-Academy of Country Music "Don Romeo Talent Buyer of the Year", 2004-International Entertainment Buyers Association's "Event Producer of the Year", 2004-International Entertainment Buyers Association's "Talent Buyer of the Year", the 2001-International Entertainment Buyers Association's "Talent Buyer of the Year" and the 1997-Academy of Country Music "Talent Buyer/Promoter of the Year".

Kevin Meyer

President at Meridian Entertainment Group

Kevin is Co-founder and President of Meridian Entertainment Group, combining three successful event production companies into what is now the largest Michigan based special event Production Company. Meridian Entertainment Group currently serves over fifty clients across North America, producing annually 200+ event days, and purchasing 15+ million dollars of talent each season. Event clients include the Legendary Buffalo Chip, Sturgis, South Dakota; Common Ground Music Festival, Lansing, Michigan; Cavendish Beach Music Festival, Cavendish, Prince Edward Island, Canada and the Muskegon Summer Celebration, Muskegon, Michigan.

James Cornett

President and Chief Executive Officer of
Cornett's Spirit of the Suwannee, Inc.

James Cornett is responsible for managing one of the world's most beautiful outdoor venues nestled among the mossy draped oaks and pines along the historic Suwannee River. James began his festival, event management, and venue operations career as chief trash hauler, guest greeter, and security whippersnapper with the Festival of the Bluegrass in Lexington, Kentucky. A 35+ years old event created by his parents Bob and Jean Cornett. In 1996 he relocated to Live Oak, Florida to manage the Spirit of the Suwannee Music Park and has remained there since. He has fostered his parents dream of developing a world class venue with three outdoor stages/amphitheater, a full service restaurant and music hall, campground serving more than 800 RV's, 40+ cabins, a Country Store, World's Largest Bat House, and Horse Stables. The Spirit of the Suwannee is home to the Suwannee River Jam; Wanee Festival; Magnolia and Spring Festivals; Blackwater Music Festival; Bear Creek Music and Art Festival; Teddy Mac Elvis Karoke; and regional bands appearing each weekend in the music hall. James is the preeminent entrepreneur and has a wide ranging breadth of knowledge about real estate development, venue management, campground and hospitality service, and a little bit of knowledge about talent buying. What he knows he is willing to share with all of you.

11:00 am: Free Time!

Wow the weekend just flew by! Talk to one of the Gingerbread Shed crew members and we'll help you plan your last day on town. Enjoy one of our many picturesque golf courses or catch some rays at a Major League Baseball Spring Training game.

REGISTER

Registration is only $350 per person. The sooner we receive your completed registration forms, the better for us and our planning efforts. Once registered we will send your special registration code and a link to enter your credit card info.

Additionally, we have secured a block of rooms again at the newly renovated and beautiful Tempe Mission Palms www.missionpalms.com. Our group rate discount of $189 (plus applicable fees & taxes) per night will be available to you from now until February 3, 2012… So, hurry and book your room(s) ASAP as this hotel fills up fast in the spring (can you say 78 degrees and sunny)? If you wish to stay longer and enjoy other parts of Arizona, the hotel will honor this rate for check-in 3 days prior to March 2nd and check out 3 days after March 4th.

To secure your room reservation you can do one of the following:

1) Reserve online by clicking here.

2) Call 800.547.8705 and make sure you refer to GROUP CODE: ELEVATE